Campaign Materials

Safe Cosmetics Campaign
Safe Cosmetics Week of Action Guidelines
These guidelines give you ideas for how to make an impact on the cosmetics industry during the June 18-26 Week of Action. The document also gives you for getting media coverage of your event. Pages: 6
Safe Cosmetics Fact Sheet
This fact sheet gives you information about the cosmetics industry's lobbying against legislation in California that would ban the use of phthalates in cosmetics and provide greater transparency in product ingredients. Read through this before conducting a Safe Cosmetics event so that you can answer questions. Pages: 2
Safe Cosmetics Leaflet
Pass out this flyer at events for the Safe Cosmetics Campaign to educate them about the impact their personal care products could be having on their bodies. The leaflet is half a page and is double-sided so you should print copies on both sides and cut them in half. Pages: 1, double-sided
Safe Cosmetics Campaign Ad
Put this ad up on your campus or in local businesses to educate people about the fact that cosmetics aren't as safe as they assume. You can also paste this sign to poster board and use it as a sign at events. Pages: 1
Safe Cosmetics Talking Points
These talking points will help you talk about the health risks associated with some of the most common ingredients in cosmetics and personal care products. Read through this before conducting a Safe Cosmetics event so that you can answer questions. Pages: 2
Safe Cosmetics Store Manager Letter
Alter this letter with your name, address and personal thoughts about toxic cosmetics and give it to the manager of a store near you. Give this letter to the manager of a store if you are meeting with him/her or leafleting outside his/her store. Pages: 1
Safe Cosmetics Petition
Get fellow cosmetics customers to sign this petition to cosmetics companies urging them to stop selling toxic cosmetics. Pages: 1

Expose Victoria's Dirty Secret Campaign
Expose Victoria's Dirty Secret Action Guide
The Expose Victoria's Dirty Secret Action Guide provides you with information and resources to take action on the national campaign to convince Victoria's Secret to stop using trees from Endangered Forests in its catalog paper. It includes background information about Endangered Forests and what Victoria's Secret is doing, ideas and resources for action and sample materials like a sample letter to Victoria's Secret, a sample phone script and sample media materials. Download the Expose Victoria's Dirty Secret Action Guide NOW and join the national campaign to get Victoria's Secret to stop destroying Endangered Forests! Pages: 32
Expose Victoria's Dirty Secret Fact Sheet
The Expose Victoria's Dirty Secret Fact Sheet provides facts about the national campaign to convince Victoria's Secret to stop using trees from Endangered Forests in its catalog paper. It can be printed in color or black and white and is front and back. IMPORTANT: To receive copies of the professionally printed version of this fact sheet by mail, please email erin@freetheplanet.org. You only need to print your own copies if your event is happening too soon to receive them by mail. Pages: 2 (1 front and back)
Expose Victoria's Dirty Secret Postcard
The Expose Victoria's Dirty Secret Postcard urges Limited CEO Leslie Wexner to stop using trees from Endangered Forests in its catalog paper. IMPORTANT: To receive copies of the professionally printed version of these postcards by mail, please email erin@freetheplanet.org. You only need to print your own copies if your event is happening too soon to receive them by mail. Pages: 1

Drive Ford Green Campaign
Ford Campaign Action Guide
The Ford Campaign Action Guide provides you with the resources to take action on Free The Planet's national campaign to convince Ford Motor Company to increase its fuel economy to 40 MPG by 2015. It includes background information about global warming and how Ford contributes to it, ideas and resources for action and sample materials like a sample letter to Ford, a sample phone script and sample media materials. Download the Ford Campaign Action Guide NOW and join the national campaign to get Ford to clean up their act! Pages: 31
Drive Ford Green Fact Sheet
Pass out this fact sheet to people at events for the Drive Ford Green campaign to give educate them about the campaign. It can be printed in color or black and white. IMPORTANT: To receive copies of the professionally printed version of this fact sheet by mail, please email beth@freetheplanet.org. You only need to print your own copies if your event is happening too soon to receive them by mail. Pages: 1
Drive Ford Green Postcard
The Drive Ford Green Postcards urge Ford CEO Bill Ford, Jr. to increase the average fuel economy of Ford cars and trucks to 40 miles per gallon by 2015 and to stop lobbying against the increase of federal fuel economy standards. The PDF is 4 to a page so print them on cardstock or other heavy paper and cut them in quarters. IMPORTANT: To receive copies of the professionally printed version of these postcards by mail, please email beth@freetheplanet.org. You only need to print your own copies if your event is happening too soon to receive them by mail. Pages: 1

Recycling
On-Campus Recycling Campaign Guide
The On-Campus Recycling Campaign Guide offers you all the information you need to run a kick-butt campaign to get recycling at your school or improve the recycling system. It includes instructions for running a campaign at your school, a sample petition, a media guide as well as sample media materials, ideas for fun events, a model recycling program, and other resources to help you run a successful recycling campaign. Download the On-Campus Recycling Campaign Guide NOW and help reduce the amount of solid waste produced by your school! Pages: 26
Recycling Sample Fact Sheet
The Recycling Sample Fact Sheet includes information about the problem with waste and how recycling is a solution to this problem as well as space for students to present information about their specific campaign. Distribute these fact sheets to the student body to raise awareness for the campaign and your campus group. Remember this fact sheet is a sample. Therefore, you will need to add the information about your student group and your specific campaign. Pages: 1

Campus Energy
Sustainable Energy Campaign Guide
The Sustainable Energy Campaign Guide offers you information about global warming and how you can take action on your campus by convincing your school to buy renewable energy and/or increase energy efficiency on campus. It includes instructions for implementing an energy campaign on campus, creative ways to educate your campus community about sustainable energy, a petitioning guide as well as a sample petition, a media guide as well as sample media materials and a sample student government resolution. Download the Sustainable Energy campaign guide NOW and help stop global warming! Pages: 24
Renewable Energy Sample Fact Sheet
The Renewable Energy Sample Fact Sheet includes facts about global warming and how increasing renewable energy on campus can serve as a solution to the problem of global warming as well as space for you to present information about your specific campaign. Remember this is a sample fact sheet. Therefore, you will have to add information about your student group and your specific campaign. Distribute the fact sheet to the student body to raise awareness about your renewable energy campaign and build visibility for your student organization. Pages: 1

Tree Free Paper
Tree Free Campaign Guide
The Tree Free Campaign Guide gives you the information and tools to decrease the number of trees destroyed by paper consumption on your campus. It provides you with information about the devastating effects paper consumption has on our natural environment and how you can help put a stop to destructive paper production and consumption. This campaign guide includes instructions for implementing a recycled paper or alternative agricultural fibers purchasing campaign, facts about logging and paper use, creative ways to educate your campus community, a brief list of recycled paper distributors, a sample petition, sample media materials, and a sample student government resolution. Download the Tree Free campaign guide NOW and help put an end to the destruction of forests for paper production! Pages: 27

Organic Food and Clothing
Organic Food Action Guide
Want to run a campaign to get your campus to serve organic food in the dining halls? This action guide gives you resources to start your campaign. It includes background information about organic food, the steps you'll need to go through to get organic food on your campus, and sample materials. Pages: 21
Organic Cotton Campaign Guide
The Organic Cotton Campaign Guide offers you all the information you need to get organic cotton clothing at your school. This includes information about conventional cotton production and the environmental costs thereof. This guide contains a solution to the problem of environmentally damaging cotton production by helping you create a market for organic cotton. The resources provided in this guide include strategies for introducing organic cotton onto campus through athletic and campus apparel, instructions on how to run a petition drive and teach-in as well as a sample petition, how to pass purchasing restrictions as well as a sample purchasing restriction, how to work with the media as well as sample media materials, facts about the hazards of conventional cotton production, and a list of organic cotton suppliers. Download the Organic Cotton campaign guide NOW to promote sustainable cotton on your campus! Pages: 21

Fair Trade Coffee
Fair Trade Coffee Campaign Guide
The Fair Trade Coffee Campaign Guide provides you with information on fair trade coffee and its connection with environmental issues as well as background information on the fair trade movement. This campaign guide presents a solution to the problem of traditional coffee production by helping you create a market for fair trade coffee. This comprehensive campaign manual includes a step-by-step guide for running the campaign on campus, a guide to working with the media as well as sample media materials, information on running a petition drive and a sample petition, information on running a teach-in and passing student government resolutions, and an extended resource section that provides a list of Fair Trade Coffee suppliers. Download the Fair Trade Coffee Campaign Guide NOW and help make trade fair, both socially and environmentally! Pages: 23
Fair Trade Coffee Sample Fact Sheet
The Fair Trade Coffee Sample Fact Sheet includes information about the issue of Fair Trade Coffee as well as space for you to present information about your specific campaign. Distribute these fact sheets to the student body to raise awareness for the campaign and your campus group. Remember this fact sheet is a sample. Therefore, you will need to add the information about your student group and your specific campaign. Pages: 1, double-sided

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